OnRest Days Niklas Hartweg

Swiss-Ski and On share a strong and well-established partnership, for which we were commissioned to develop a concept that would give the collaboration a recognizable face across social media and within the On Store. To bring the project to life, we collaborated with Swiss musician GIGI, who hosted the series. As both a passionate runner and an On ambassador, she was the perfect match for the format.

Over the course of four episodes, we provided emerging athletes from Swiss-Ski with a platform to share their stories while further strengthening the partnership between Swiss-Ski and On. Because the work that happens during the summer is what ultimately lays the foundation for peak performance in winter.