OnRest Days Isabelle Lötscher

Swiss-Ski and On share a well-established partnership, for which we had the opportunity to develop a concept that would give the collaboration a recognizable face across social media and the On Store. To bring the project to life, we collaborated with Swiss musician GIGI, who hosted the series. As a passionate runner and On ambassador herself, she was the ideal fit for the format.

Across four episodes, we gave emerging athletes from Swiss-Ski a platform while simultaneously strengthening the partnership between Swiss-Ski and On. Because what happens during the summer plays a crucial role in achieving top performances in winter.