El TonyZero Campaign

For the launch of El Tony Mate Zero, we developed an image and video campaign built around the idea«Everything starts from zero…». The concept, graphic design, film and photographic approach werecreated as one cohesive narrative, focusing on real people and their personal zero moments. Momentsof doubt, new beginnings and self-belief. Shot entirely analog, the campaign translates El Tony’s brandattitude Trust Your Madness into a grounded, authentic visual language.